Which WFM platform certifications are gaining and losing value?

Workforce management certification value tracks platform consolidation, and the two move in opposite directions depending on the platform. As the market consolidated toward two dominant workforce engagement platforms under single private equity ownership, a certification on a surviving enterprise platform became more valuable, because the installed base it serves is large and the certified pool is finite. A certification on a platform absorbed by acquisition can lose relevance as the roadmap it was built for is retired.

The premium also depends on scarcity within a market. A platform certification carries a higher premium where certified practitioners are few relative to the operations that run the platform. When a vendor consolidates and the certified pool stops growing while the installed base keeps running, the pool becomes finite, and the practitioners in it become harder to replace. That scarcity is exactly what the premium prices.

For a practitioner the move is to certify on the platforms whose installed base is durable and whose certified pool is tightening, rather than on a platform whose roadmap is being merged away. For an operator the lesson is that a finite certified pool is a planning risk. If the operation runs a platform whose certified pool has stopped growing, the practitioners who can run it should be mapped and engaged before the pool tightens further.

Frequently asked

More from the Knowledge Base